Part of Enamel

Your uninsured patients already want a plan. Sell them yours.

In-house subscription plans with a public signup page, recurring billing, benefit tracking that decrements itself, and member pricing that actually applies when the patient is in the chair.

Recurring revenueBenefits tracked automaticallyMember pricing at the chairPer-state plan legality
app.enamel.dental · Membership Plans
Adult Preventive · $34/mo
412 active members
Dana Whitfield enrolledactive
Cleaning 1 of 2 usedMar 22
Member pricing applied to D2740−20%
2 members in dunninggrace day 4
Monthly recurring
$13,464.00
Retention · 12mo
88%
Illustrative preview — synthetic data, not an actual patient record.
Recurring
predictable monthly revenue from the patients insurance never covered
Automatic
benefits decrement when the visit is completed, not when someone remembers
At the chair
the discount applies during estimation, not as a manual adjustment afterwards
Hands off
failed cards, grace windows and renewals handled without anyone chasing them
How it works

Publish it, sell it, and let it run itself.

The reason in-house plans fail is administration. This removes the administration.

1

Publish the plan

Build tiers, benefits and pricing, and publish a public signup page. The recurring prices are provisioned with the payment provider automatically.

2

Patients enroll

They sign up from the marketplace, from the front desk, or from a treatment conversation — with a signed agreement PDF on the record.

3

Benefits apply themselves

Completed visits decrement benefits. Billing asks for member pricing before it estimates. Renewals and dunning just happen.

Capabilities

The whole plan lifecycle, not just a signup form.

From publishing tiers to handling a failed card in month seven.

Plan builder and marketplace

Define tiers, included benefits and pricing, then publish a public page patients can enroll on themselves.

Recurring billing

Recurring products and prices are provisioned with the payment provider on publish. No spreadsheet of who owes what.

Benefit tracking

Included cleanings and exams decrement from completed visits automatically, with the remaining balance visible to the front desk.

Member pricing API

Billing queries member pricing before it builds an estimate, including how a past-due grace window affects eligibility.

Dunning and grace windows

Failed payments trigger a configurable ladder rather than a silent lapse someone discovers a year later.

Signed agreements

Every enrolment produces a versioned agreement PDF stored on the patient record.

Better together

A plan is only worth what it changes at the chair.

Most in-house plan tools are a payment page. The value is in the two places a payment page cannot reach: the estimate and the recall list.

Discount applied during estimation

Billing asks membership for pricing before quoting. The patient hears the member price, not a correction later.

Revenue Cycle →
Renewals on the existing thread

Renewal and failed-card messages go out under the same opt-out as everything else.

Patient Engagement →
Target exactly the uninsured

Target the uninsured without exporting a single name or phone number.

Marketing & Growth →
Plan LTV, not plan signups

See what a member is worth over two years against what a non-member is worth.

Practice Analytics →
Compliance & trust

A dental plan is a regulated product in a lot of states.

In-house plans are not insurance, but they are not unregulated either. The rules are encoded, not assumed.

The state rules are built in

Dental-service-plan and DMPO registration requirements are tracked state by state, so you never publish a plan you cannot legally sell.

Auto-renewal law

Renewal terms follow state auto-renewal law, including California notice and cancellation requirements.

Signed agreements on file

Every enrolment stores the exact agreement the patient accepted, as a signed PDF on their record.

Treated as part of the chart

Membership data lives under the same consent and audit rules as the rest of the patient record.

In your practice

The patients who say "I don’t have insurance."

A large share of the people who call you have no coverage. Most of them never book, and a discount you invent at the desk is not a plan.

At the front desk

There is a real answer now.

A plan with a monthly price, benefits the patient understands, and a signup that takes two minutes — instead of an ad-hoc discount nobody tracks.

Six months in

The included cleanings actually get used.

Benefits decrement themselves when the visit is completed, and the front desk can see what is left without looking it up anywhere.

At the chair

The member price is just the price.

Billing already knows they are a member, so the estimate comes out right the first time instead of being adjusted afterwards.

What your team stops doing
Tracking plan members in a spreadsheet
Manually adjusting the fee for every member
Chasing failed cards by hand
Watching uninsured patients leave without booking
The rest of Enamel
Virtual Smile ConsultSmile Design StudioPatient EngagementRevenue CycleAI Front DeskVirtual CareMembership PlansPractice AnalyticsMarketing & Growth

Every uninsured patient is a subscription you have not sold yet.

See a plan published, enrolled and priced at the chair in one sitting.

Request a demo

In-house membership plans are not dental insurance. Availability and terms are subject to state dental-service-plan and auto-renewal law.