Part of Enamel

Stop measuring clicks. Measure collected dollars.

Landing pages, lead capture, attribution and nurture — with the one number no other dental marketing tool can give you, because it cannot see the payment: what the campaign actually collected.

Landing pages + lead captureAttribution to revenueConsent-gated audiencesNothing goes to Google or Meta
app.enamel.dental · Marketing & Growth
Campaign · Veneers · Spring
CMP-204
Leads captured118
Routed to smile consult71
Booked visits29
Collected to date$96,400
Ad spend
$10,600.00
Per collected $
$0.11
Illustrative preview — synthetic data, not an actual patient record.
Collected
attribution runs to posted payment, not to form fill
No legal landmines
every message is classified before it sends, and refuses rather than guesses
Your list stays yours
audiences target criteria, never an exported list of names and numbers
Highest intent
the best destination for a cosmetic click is a smile consult, not a contact form
How it works

Publish, capture, and then actually attribute it.

The first two steps every dental marketing tool does. The third one is why the others cannot.

1

Publish

Build campaign landing pages and offers on your own domain, without waiting on an agency to edit a template.

2

Capture

Leads land as real records with source, campaign and consent attached, and route to the right location by zip code.

3

Attribute to revenue

Because the lead becomes the patient and the patient generates the payment, the campaign report ends in dollars collected.

Capabilities

Acquisition, measured the way an owner thinks about it.

Everything from the ad click to the reactivation of a patient who lapsed two years ago.

Landing page builder

Campaign pages on your own domain with consent, tracking and lead routing wired in by default.

Lead capture and routing

Leads land as records with source and campaign attached, routed to the right location by zip code.

Attribution to collected revenue

Follows the lead through booking, treatment and payment. Cost per collected dollar, by campaign.

Nurture journeys

Sequences for leads who did not book, running under the same opt-out and daily limit as every other message.

Reactivation audiences

Target lapsed patients on criteria rather than on an exported list — no names or phone numbers leave Enamel.

Reputation and reviews

Google Business Profile review ingest and owner replies, alongside the review requests Engagement sends.

Better together

Attribution is not a feature. It is a consequence of the architecture.

Every marketing tool promises ROI reporting. Almost none of them can see the payment, because the payment lives in someone else’s system.

The highest-intent destination

A cosmetic ad should land on a smile consult, not a contact form. The lead arrives already pre-sold.

Virtual Smile Consult →
The dollar closes the loop

A posted payment is attributable back to the ad that produced it, because it is the same record.

Revenue Cycle →
A real offer for the uninsured

Target the uninsured cohort with a plan instead of a discount you cannot sustain.

Membership Plans →
One funnel, one definition

Marketing and the owner read the same numbers, because there is only one set.

Practice Analytics →
Compliance & trust

Marketing to patients is the most legally loaded thing a practice does.

HIPAA treats marketing differently from treatment communication, and the default here is to refuse rather than to guess.

Marketing rules, handled

Every message is sorted into treatment or marketing. Marketing needs written permission from the patient, and a message that has not been sorted does not send at all.

Your patient list stays yours

Audiences are built from criteria and come back as counts. Names and contact details never leave Enamel.

Nothing goes to Google or Meta

Sharing results back to Google or Meta is off by default, and switching it on takes a separate, deliberate step.

One opt-out, honoured everywhere

Marketing respects the same opt-out and the same daily limit as every other message Enamel sends.

In your practice

What you spent, and what actually came back.

Your agency reports leads. Leads are not the thing you are trying to buy.

Before you renew an agency contract

You can see what the last one produced.

Not impressions and not form fills. Booked visits, and dollars that were actually collected against the money you spent.

When a campaign runs

The lead arrives as a patient, not an email.

Source and campaign travel with that person through booking, treatment and payment, so the loop closes without anyone matching spreadsheets.

For the patients you already have

Reactivation without buying a list.

Target lapsed patients on criteria — nobody exports a spreadsheet of names and phone numbers to a vendor.

What your team stops doing
Paying for leads you cannot trace to a chair
Taking the agency’s word on return
Emailing a list of patient names to a marketing vendor
Blasting the whole list to fill next Tuesday
The rest of Enamel
Virtual Smile ConsultSmile Design StudioPatient EngagementRevenue CycleAI Front DeskVirtual CareMembership PlansPractice AnalyticsMarketing & Growth

You know your cost per lead. Do you know your cost per collected dollar?

Bring last quarter’s ad spend. We will show you where the attribution currently breaks.

Request a demo

Marketing messages to patients require separate written permission under HIPAA. Sharing results back to ad networks is off by default.